Created for NHS Leeds as part of the 'Here For You' campaign to help people know who to contact when they need healthcare. It encouraged people to contact 111 instead of going straight to A&E unless absolutely necessary, which was particularly important during the COVID-19 pandemic. It supported the 'traffic light' system that they had been using at the time. The illustrations needed to have a cartoon characteristic element to them to adhere to the nursery rhyme style and appeal to children and be family friendly.
I added subtle animation to the illustrations to help aid the storytelling, and to make the content more engaging for the viewer, especially as the target audience was young children and families.
Video rights belong to Umpf Limited and NHS Leeds.